Design Strategy

How Fixing Your Website’s UX Can Increase Conversion

A better user experience can lead to more clicks, signups, and sales. Here's how good UX helps your website convert better.

Sri Iyem

Feb 4, 2025

Introduction

A beautiful website is great. But if people don’t know where to click, they won’t stick around. That’s where UX (User Experience) comes in. UX is about how people move through your site, how they feel, and whether they take action. A clean, well-thought-out UX helps users trust you, stay longer, and convert faster.

1. Confused Visitors Don’t Convert

If your site has too much going on — too many buttons, animations, or unclear sections — people leave. A confusing layout creates stress, and that’s the last thing you want. Keep things simple. Use one clear CTA per section. Guide users, don’t overwhelm them.

2. Speed Matters

If your site loads slow or scrolls weird, users drop off. Tools like Framer help you build fast-loading sites with smooth scroll effects that feel effortless. Fast sites not only help UX — they help SEO too.

3. Mobile Is the Real First Visit

Most people will visit your site on their phone. That means your UX must work on small screens. Watch your font size, spacing, button tap areas, and image scaling. Test often.

4. Add Scroll Triggers That Make Sense

Subtle motion or section reveals keep people engaged, but only if they help the experience. Avoid gimmicks. A nice fade-in or image load effect can make your UX feel smoother and more modern.

5. Make Actions Easy

Want people to book a call, buy a product, or read more? Don’t hide the button. Keep your CTAs bold, spaced well, and clear on what happens next.

Final Thought

UX isn’t about flashy design — it’s about helping people get what they need without getting lost. Fixing your UX is one of the fastest ways to turn visitors into customers.

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person hand in a dramatic lighting

LET’S WORK TOGETHER

Have a project in mind? We’d love to hear about it. Let’s create something great together!

person hand in a dramatic lighting

LET’S WORK TOGETHER

Have a project in mind? We’d love to hear about it. Let’s create something great together!

person hand in a dramatic lighting

LET’S WORK TOGETHER

Have a project in mind? We’d love to hear about it. Let’s create something great together!

Hi Annie, Ema & Team @ Moment Factory!
As promised, here's a curated feed of admats we've made. :)

Hi Annie, Ema & Team @ Moment Factory!
As promised, here's a curated feed of admats we've made. :)

Jasmin Arcalas, Creative Director

Our team led the complete visual identity development during a historic edition shaped by the global pandemic.

With the theme “Every Home, A Story,” the festival celebrated the power of storytelling from within personal spaces, reflecting the realities of isolation and creativity during lockdowns.

To resonate with the youthful spirit of the filmmakers and move away from the traditionally muted visual styles, we introduced a bold, vibrant color palette and dynamic design elements across all festival materials, including posters, catalogs, brochures, environmental graphics, tickets, and identification cards.


This approach aimed to refresh the festival’s image, creating a more energetic, contemporary atmosphere while preserving its cultural legacy and international standing.

Our team led the complete visual identity development during a historic edition shaped by the global pandemic.

With the theme “Every Home, A Story,” the festival celebrated the power of storytelling from within personal spaces, reflecting the realities of isolation and creativity during lockdowns.

To resonate with the youthful spirit of the filmmakers and move away from the traditionally muted visual styles, we introduced a bold, vibrant color palette and dynamic design elements across all festival materials, including posters, catalogs, brochures, environmental graphics, tickets, and identification cards.


This approach aimed to refresh the festival’s image, creating a more energetic, contemporary atmosphere while preserving its cultural legacy and international standing.

Our team led the complete visual identity development during a historic edition shaped by the global pandemic.

With the theme “Every Home, A Story,” the festival celebrated the power of storytelling from within personal spaces, reflecting the realities of isolation and creativity during lockdowns.

To resonate with the youthful spirit of the filmmakers and move away from the traditionally muted visual styles, we introduced a bold, vibrant color palette and dynamic design elements across all festival materials, including posters, catalogs, brochures, environmental graphics, tickets, and identification cards.


This approach aimed to refresh the festival’s image, creating a more energetic, contemporary atmosphere while preserving its cultural legacy and international standing.

37th Tehran International
Short Film Festival

37th Tehran International
Short Film Festival

37th Tehran International
Short Film Festival

The oldest, and one of the most prestigious
short-film festivals in the Middle East.

The oldest, and one of the most prestigious
short-film festivals in the Middle East.

The oldest, and one of the most prestigious short-film festivals in the Middle East.

Partnering with their newly-created social team, we structured and experimented with social media as no other banks had done before; with a human-first approach. We wanted to make this a space where we didn't want to push products, but instead instill trust in current and potentially new customers.

Our biggest issue was figuring out how to make finance more exciting for the younger audiences; so instead of reusing old ads from the website and internal existing collateral, we had fun with it and pushed the limits where we could.


Our best series was our series called "Humans of Scotiabank", dedicated to finding interesting people who work within the company; learning more about them, what they do, and how they are just as passionate about helping customers as those on the front lines.


Starting from 0 followers, Scotiabank have since grown to over 112k followers, catching up with TD at 115k; whom currently put paid ads behind most of their posts, and started their account well before us.

Partnering with their newly-created social team, we structured and experimented with social media as no other banks had done before; with a human-first approach. We wanted to make this a space where we didn't want to push products, but instead instill trust in current and potentially new customers.

Our biggest issue was figuring out how to make finance more exciting for the younger audiences; so instead of reusing old ads from the website and internal existing collateral, we had fun with it and pushed the limits where we could.


Our best series was our series called "Humans of Scotiabank", dedicated to finding interesting people who work within the company; learning more about them, what they do, and how they are just as passionate about helping customers as those on the front lines.


Starting from 0 followers, Scotiabank have since grown to over 112k followers, catching up with TD at 115k; whom currently put paid ads behind most of their posts, and started their account well before us.

Partnering with their newly-created social team, we structured and experimented with social media as no other banks had done before; with a human-first approach. We wanted to make this a space where we didn't want to push products, but instead instill trust in current and potentially new customers.

Our biggest issue was figuring out how to make finance more exciting for the younger audiences; so instead of reusing old ads from the website and internal existing collateral, we had fun with it and pushed the limits where we could.


Our best series was our series called "Humans of Scotiabank", dedicated to finding interesting people who work within the company; learning more about them, what they do, and how they are just as passionate about helping customers as those on the front lines.


Starting from 0 followers, Scotiabank have since grown to over 112k followers, catching up with TD at 115k; whom currently put paid ads behind most of their posts, and started their account well before us.

Scotiabank

Scotiabank

Scotiabank (The Bank of Nova Scotia) is one of Canada’s "Big 5", operating as a leading multinational financial institution.

Scotiabank (The Bank of Nova Scotia) is one of Canada’s "Big 5", operating as a leading multinational financial institution.

Our most recent partner; the Reader's Choice Awards (RCA), had absolutely zero social presence. Their previous agency used generic stock imagery, and post captions that were sales-forward, and very social-backwards.


It did more harm than good, so our team proposed to completely wipe the slate and start anew.


We're currently reaching out to influencers and winners of the awards to highlight their businesses, and moreso show the behind-the-scenes of how they came to be, story-telling rather than just a generic "vote and win a plaque" series.


In the 2 months we've worked with RCA, they've seen the following growth:


  • 30% increase in businesses outreaching for a partnership

  • +561% increase in post views

    • over 17.5k views this month,
      100% organic growth

  • +152 followers on Instagram from 27 when we originally took over and started fresh

Now our most recent client; had absolutely zero social presence and no experience within the social space either.
Their previous agency used generic stock imagery, and post captions that were sales-forward, and
very social-backwards.


It did more harm than good, so our team proposed to completely wipe the slate and start anew.


We're currently reaching out to influencers and winners of the awards to highlight their business, and tell their origin story of how they came to be, rather than just a generic "vote and win a plaque" series.


In the 2 months we've worked with RCA, they've seen the following growth:


  • 30% increase in businesses outreaching for a partnership

  • +561% increase in post views

    • over 17.5k views this month,
      100% organic growth

  • +152 followers on Instagram from 27 when we originally took over and started fresh

Reader's Choice Awards

Reader's Choice Awards

Reader's Choice Awards

The Readers' Choice Awards (RCA) is a celebrated community institution that's highlighted top-tier local businesses for 30+ years,and a well-trusted stamp of approval from major editorials like The Toronto Star.

The Readers' Choice Awards (RCA) is a celebrated community institution that's highlighted top-tier local businesses for 30+ years,and a well-trusted stamp of approval from major editorials like The Toronto Star.