Branding
How Fixing Your Website’s UX Can Increase Conversion
A slow or confusing site can cost you leads, trust, and money. Here’s what a weak website is really doing to your business.
Sri Iyem
Feb 4, 2025
Introduction
A bad website doesn’t just look off. It hurts your growth. Whether it’s slow, hard to read, or just feels outdated — people notice. And they leave.
1. You Lose First Impressions
Most visitors judge your brand in seconds. If the design looks off or feels old, they’ll click away — even if your offer is great.
2. You Miss Out on Mobile Users
If your site doesn’t work well on phones, you’re losing over half your audience. Bad mobile UX = lost trust.
3. You Confuse Your Visitors
If people don’t know where to click or what your site is about, they won’t convert. Simple layout and copy fix this fast.
4. Your SEO Takes a Hit
Google favors fast, clean websites. A messy site with poor structure won’t rank, no matter how good your content is.
Final Thought
A strong website is not a nice-to-have. It’s a must. If yours is slowing you down, a better template and layout can help you grow faster.
MORE INSIGHTS
LET’S WORK TOGETHER
Have a project in mind? We’d love to hear about it. Let’s create something great together!
LET’S WORK TOGETHER
Have a project in mind? We’d love to hear about it. Let’s create something great together!
LET’S WORK TOGETHER
Have a project in mind? We’d love to hear about it. Let’s create something great together!
Hi Annie, Ema & Team @ Moment Factory!
As promised, here's a curated feed of admats we've made. :)
Hi Annie, Ema & Team @ Moment Factory!
As promised, here's a curated feed of admats we've made. :)
Jasmin Arcalas, Creative Director
Our team led the complete visual identity development during a historic edition shaped by the global pandemic.
With the theme “Every Home, A Story,” the festival celebrated the power of storytelling from within personal spaces, reflecting the realities of isolation and creativity during lockdowns.
To resonate with the youthful spirit of the filmmakers and move away from the traditionally muted visual styles, we introduced a bold, vibrant color palette and dynamic design elements across all festival materials, including posters, catalogs, brochures, environmental graphics, tickets, and identification cards.
This approach aimed to refresh the festival’s image, creating a more energetic, contemporary atmosphere while preserving its cultural legacy and international standing.
Our team led the complete visual identity development during a historic edition shaped by the global pandemic.
With the theme “Every Home, A Story,” the festival celebrated the power of storytelling from within personal spaces, reflecting the realities of isolation and creativity during lockdowns.
To resonate with the youthful spirit of the filmmakers and move away from the traditionally muted visual styles, we introduced a bold, vibrant color palette and dynamic design elements across all festival materials, including posters, catalogs, brochures, environmental graphics, tickets, and identification cards.
This approach aimed to refresh the festival’s image, creating a more energetic, contemporary atmosphere while preserving its cultural legacy and international standing.
Our team led the complete visual identity development during a historic edition shaped by the global pandemic.
With the theme “Every Home, A Story,” the festival celebrated the power of storytelling from within personal spaces, reflecting the realities of isolation and creativity during lockdowns.
To resonate with the youthful spirit of the filmmakers and move away from the traditionally muted visual styles, we introduced a bold, vibrant color palette and dynamic design elements across all festival materials, including posters, catalogs, brochures, environmental graphics, tickets, and identification cards.
This approach aimed to refresh the festival’s image, creating a more energetic, contemporary atmosphere while preserving its cultural legacy and international standing.
37th Tehran International
Short Film Festival
37th Tehran International
Short Film Festival
37th Tehran International
Short Film Festival
The oldest, and one of the most prestigious
short-film festivals in the Middle East.
The oldest, and one of the most prestigious
short-film festivals in the Middle East.
The oldest, and one of the most prestigious short-film festivals in the Middle East.
Partnering with their newly-created social team, we structured and experimented with social media as no other banks had done before; with a human-first approach. We wanted to make this a space where we didn't want to push products, but instead instill trust in current and potentially new customers.
Our biggest issue was figuring out how to make finance more exciting for the younger audiences; so instead of reusing old ads from the website and internal existing collateral, we had fun with it and pushed the limits where we could.
Our best series was our series called "Humans of Scotiabank", dedicated to finding interesting people who work within the company; learning more about them, what they do, and how they are just as passionate about helping customers as those on the front lines.
Starting from 0 followers, Scotiabank have since grown to over 112k followers, catching up with TD at 115k; whom currently put paid ads behind most of their posts, and started their account well before us.
Partnering with their newly-created social team, we structured and experimented with social media as no other banks had done before; with a human-first approach. We wanted to make this a space where we didn't want to push products, but instead instill trust in current and potentially new customers.
Our biggest issue was figuring out how to make finance more exciting for the younger audiences; so instead of reusing old ads from the website and internal existing collateral, we had fun with it and pushed the limits where we could.
Our best series was our series called "Humans of Scotiabank", dedicated to finding interesting people who work within the company; learning more about them, what they do, and how they are just as passionate about helping customers as those on the front lines.
Starting from 0 followers, Scotiabank have since grown to over 112k followers, catching up with TD at 115k; whom currently put paid ads behind most of their posts, and started their account well before us.
Partnering with their newly-created social team, we structured and experimented with social media as no other banks had done before; with a human-first approach. We wanted to make this a space where we didn't want to push products, but instead instill trust in current and potentially new customers.
Our biggest issue was figuring out how to make finance more exciting for the younger audiences; so instead of reusing old ads from the website and internal existing collateral, we had fun with it and pushed the limits where we could.
Our best series was our series called "Humans of Scotiabank", dedicated to finding interesting people who work within the company; learning more about them, what they do, and how they are just as passionate about helping customers as those on the front lines.
Starting from 0 followers, Scotiabank have since grown to over 112k followers, catching up with TD at 115k; whom currently put paid ads behind most of their posts, and started their account well before us.
Scotiabank
Scotiabank
Scotiabank (The Bank of Nova Scotia) is one of Canada’s "Big 5", operating as a leading multinational financial institution.
Scotiabank (The Bank of Nova Scotia) is one of Canada’s "Big 5", operating as a leading multinational financial institution.
Our most recent partner; the Reader's Choice Awards (RCA), had absolutely zero social presence. Their previous agency used generic stock imagery, and post captions that were sales-forward, and very social-backwards.
It did more harm than good, so our team proposed to completely wipe the slate and start anew.
We're currently reaching out to influencers and winners of the awards to highlight their businesses, and moreso show the behind-the-scenes of how they came to be, story-telling rather than just a generic "vote and win a plaque" series.
In the 2 months we've worked with RCA, they've seen the following growth:
30% increase in businesses outreaching for a partnership
+561% increase in post views
over 17.5k views this month,
100% organic growth
+152 followers on Instagram from 27 when we originally took over and started fresh
Now our most recent client; had absolutely zero social presence and no experience within the social space either.
Their previous agency used generic stock imagery, and post captions that were sales-forward, and
very social-backwards.
It did more harm than good, so our team proposed to completely wipe the slate and start anew.
We're currently reaching out to influencers and winners of the awards to highlight their business, and tell their origin story of how they came to be, rather than just a generic "vote and win a plaque" series.
In the 2 months we've worked with RCA, they've seen the following growth:
30% increase in businesses outreaching for a partnership
+561% increase in post views
over 17.5k views this month,
100% organic growth
+152 followers on Instagram from 27 when we originally took over and started fresh
Reader's Choice Awards
Reader's Choice Awards
Reader's Choice Awards
The Readers' Choice Awards (RCA) is a celebrated community institution that's highlighted top-tier local businesses for 30+ years,and a well-trusted stamp of approval from major editorials like The Toronto Star.
The Readers' Choice Awards (RCA) is a celebrated community institution that's highlighted top-tier local businesses for 30+ years,and a well-trusted stamp of approval from major editorials like The Toronto Star.