Social Media

How Fixing Your Website’s UX Can Increase Conversion

Motion helps your website feel modern and clear. Here’s why it matters and how to use it without overdoing it.

Sri Iyem

Feb 4, 2025

Introduction

Good motion on a website makes everything feel smoother. It’s not just about looking nice. Motion helps guide your visitors, build trust, and show your brand personality. When used well, it makes your site feel modern, clean, and alive.

1. Motion Helps People Focus

A scroll animation or hover effect can help draw attention to the right spot. It tells your visitors what to look at next — without words. This keeps people moving through your site with ease.

2. It Adds Personality

Motion brings energy. A little slide-in or bounce can give your brand a fun, smart, or smooth feel. Even small touches can make your site feel more custom and less like a static template.

3. It Improves UX

When your site responds to clicks, scrolls, or taps, it feels more natural. That kind of feedback makes the experience easier and more enjoyable. It feels like the site understands you.

4. Keep It Subtle

Too much motion can feel messy. Keep it clean and slow. Use easing. Limit effects to key actions — like button hovers, section reveals, or scroll entries. Less is more.

5. Framer Makes It Easy

One of the best things about Framer is how easy it is to add motion. Many templates already include clean, scroll-based effects you can tweak with just a few clicks. No code needed.

Final Thought

Motion is a quiet way to show your quality. Done right, it makes your website feel modern, smooth, and real. Use it to support the story — not distract from it — and people will stay longer and click more.

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person hand in a dramatic lighting

LET’S WORK TOGETHER

Have a project in mind? We’d love to hear about it. Let’s create something great together!

person hand in a dramatic lighting

LET’S WORK TOGETHER

Have a project in mind? We’d love to hear about it. Let’s create something great together!

person hand in a dramatic lighting

LET’S WORK TOGETHER

Have a project in mind? We’d love to hear about it. Let’s create something great together!

Hi Annie, Ema & Team @ Moment Factory!
As promised, here's a curated feed of admats we've made. :)

Hi Annie, Ema & Team @ Moment Factory!
As promised, here's a curated feed of admats we've made. :)

Jasmin Arcalas, Creative Director

Our team led the complete visual identity development during a historic edition shaped by the global pandemic.

With the theme “Every Home, A Story,” the festival celebrated the power of storytelling from within personal spaces, reflecting the realities of isolation and creativity during lockdowns.

To resonate with the youthful spirit of the filmmakers and move away from the traditionally muted visual styles, we introduced a bold, vibrant color palette and dynamic design elements across all festival materials, including posters, catalogs, brochures, environmental graphics, tickets, and identification cards.


This approach aimed to refresh the festival’s image, creating a more energetic, contemporary atmosphere while preserving its cultural legacy and international standing.

Our team led the complete visual identity development during a historic edition shaped by the global pandemic.

With the theme “Every Home, A Story,” the festival celebrated the power of storytelling from within personal spaces, reflecting the realities of isolation and creativity during lockdowns.

To resonate with the youthful spirit of the filmmakers and move away from the traditionally muted visual styles, we introduced a bold, vibrant color palette and dynamic design elements across all festival materials, including posters, catalogs, brochures, environmental graphics, tickets, and identification cards.


This approach aimed to refresh the festival’s image, creating a more energetic, contemporary atmosphere while preserving its cultural legacy and international standing.

Our team led the complete visual identity development during a historic edition shaped by the global pandemic.

With the theme “Every Home, A Story,” the festival celebrated the power of storytelling from within personal spaces, reflecting the realities of isolation and creativity during lockdowns.

To resonate with the youthful spirit of the filmmakers and move away from the traditionally muted visual styles, we introduced a bold, vibrant color palette and dynamic design elements across all festival materials, including posters, catalogs, brochures, environmental graphics, tickets, and identification cards.


This approach aimed to refresh the festival’s image, creating a more energetic, contemporary atmosphere while preserving its cultural legacy and international standing.

37th Tehran International
Short Film Festival

37th Tehran International
Short Film Festival

37th Tehran International
Short Film Festival

The oldest, and one of the most prestigious
short-film festivals in the Middle East.

The oldest, and one of the most prestigious
short-film festivals in the Middle East.

The oldest, and one of the most prestigious short-film festivals in the Middle East.

Partnering with their newly-created social team, we structured and experimented with social media as no other banks had done before; with a human-first approach. We wanted to make this a space where we didn't want to push products, but instead instill trust in current and potentially new customers.

Our biggest issue was figuring out how to make finance more exciting for the younger audiences; so instead of reusing old ads from the website and internal existing collateral, we had fun with it and pushed the limits where we could.


Our best series was our series called "Humans of Scotiabank", dedicated to finding interesting people who work within the company; learning more about them, what they do, and how they are just as passionate about helping customers as those on the front lines.


Starting from 0 followers, Scotiabank have since grown to over 112k followers, catching up with TD at 115k; whom currently put paid ads behind most of their posts, and started their account well before us.

Partnering with their newly-created social team, we structured and experimented with social media as no other banks had done before; with a human-first approach. We wanted to make this a space where we didn't want to push products, but instead instill trust in current and potentially new customers.

Our biggest issue was figuring out how to make finance more exciting for the younger audiences; so instead of reusing old ads from the website and internal existing collateral, we had fun with it and pushed the limits where we could.


Our best series was our series called "Humans of Scotiabank", dedicated to finding interesting people who work within the company; learning more about them, what they do, and how they are just as passionate about helping customers as those on the front lines.


Starting from 0 followers, Scotiabank have since grown to over 112k followers, catching up with TD at 115k; whom currently put paid ads behind most of their posts, and started their account well before us.

Partnering with their newly-created social team, we structured and experimented with social media as no other banks had done before; with a human-first approach. We wanted to make this a space where we didn't want to push products, but instead instill trust in current and potentially new customers.

Our biggest issue was figuring out how to make finance more exciting for the younger audiences; so instead of reusing old ads from the website and internal existing collateral, we had fun with it and pushed the limits where we could.


Our best series was our series called "Humans of Scotiabank", dedicated to finding interesting people who work within the company; learning more about them, what they do, and how they are just as passionate about helping customers as those on the front lines.


Starting from 0 followers, Scotiabank have since grown to over 112k followers, catching up with TD at 115k; whom currently put paid ads behind most of their posts, and started their account well before us.

Scotiabank

Scotiabank

Scotiabank (The Bank of Nova Scotia) is one of Canada’s "Big 5", operating as a leading multinational financial institution.

Scotiabank (The Bank of Nova Scotia) is one of Canada’s "Big 5", operating as a leading multinational financial institution.

Our most recent partner; the Reader's Choice Awards (RCA), had absolutely zero social presence. Their previous agency used generic stock imagery, and post captions that were sales-forward, and very social-backwards.


It did more harm than good, so our team proposed to completely wipe the slate and start anew.


We're currently reaching out to influencers and winners of the awards to highlight their businesses, and moreso show the behind-the-scenes of how they came to be, story-telling rather than just a generic "vote and win a plaque" series.


In the 2 months we've worked with RCA, they've seen the following growth:


  • 30% increase in businesses outreaching for a partnership

  • +561% increase in post views

    • over 17.5k views this month,
      100% organic growth

  • +152 followers on Instagram from 27 when we originally took over and started fresh

Now our most recent client; had absolutely zero social presence and no experience within the social space either.
Their previous agency used generic stock imagery, and post captions that were sales-forward, and
very social-backwards.


It did more harm than good, so our team proposed to completely wipe the slate and start anew.


We're currently reaching out to influencers and winners of the awards to highlight their business, and tell their origin story of how they came to be, rather than just a generic "vote and win a plaque" series.


In the 2 months we've worked with RCA, they've seen the following growth:


  • 30% increase in businesses outreaching for a partnership

  • +561% increase in post views

    • over 17.5k views this month,
      100% organic growth

  • +152 followers on Instagram from 27 when we originally took over and started fresh

Reader's Choice Awards

Reader's Choice Awards

Reader's Choice Awards

The Readers' Choice Awards (RCA) is a celebrated community institution that's highlighted top-tier local businesses for 30+ years,and a well-trusted stamp of approval from major editorials like The Toronto Star.

The Readers' Choice Awards (RCA) is a celebrated community institution that's highlighted top-tier local businesses for 30+ years,and a well-trusted stamp of approval from major editorials like The Toronto Star.