An NDA Brand
Helping a leading U.S. lifestyle brand successfully rebrand and launch in Canada, building awareness, consistency, and a scalable foundation for growth.
(YEAR)
2025
(TIMELINE)
6 Months
(SERVICES)
Website
Branding
Logo
Strategy
Challenges.
Challenges.
A well-established U.S. lifestyle brand was preparing to expand into the Canadian market under a new name. They faced two major hurdles: first, building awareness in a region where they had no presence; and second, reintroducing themselves with a refreshed identity while maintaining the trust and credibility they’d earned in the U.S.
A well-established U.S. lifestyle brand was preparing to expand into the Canadian market under a new name. They faced two major hurdles: first, building awareness in a region where they had no presence; and second, reintroducing themselves with a refreshed identity while maintaining the trust and credibility they’d earned in the U.S.
Solutions.
Solutions.
We supported the Canadian launch with a comprehensive rebrand strategy and digital execution. This included developing a cohesive new brand identity, building a launch-ready website, and creating content tailored for Canadian consumers. The focus was on consistency: ensuring the new name felt natural, while the messaging still tied back to the company’s heritage and existing reputation.
We supported the Canadian launch with a comprehensive rebrand strategy and digital execution. This included developing a cohesive new brand identity, building a launch-ready website, and creating content tailored for Canadian consumers. The focus was on consistency: ensuring the new name felt natural, while the messaging still tied back to the company’s heritage and existing reputation.
Results.
Results.
When entering a new market under a new name, clarity and consistency are critical. A thoughtful rebrand can preserve legacy while opening the door for fresh opportunities.
3.4x higher engagement rate compared to industry average on social content
+185% increase in Canadian website traffic within the first 60 days of launch
42% lower customer acquisition cost (CAC) after rebrand rollout
When entering a new market under a new name, clarity and consistency are critical. A thoughtful rebrand can preserve legacy while opening the door for fresh opportunities.
3.4x higher engagement rate compared to industry average on social content
+185% increase in Canadian website traffic within the first 60 days of launch
42% lower customer acquisition cost (CAC) after rebrand rollout
LET’S WORK TOGETHER
Have any loose project ideas in mind? Let us handle the rest and make it great.
LET’S WORK TOGETHER
Have any loose project ideas in mind? Let us handle the rest and make it great.
LET’S WORK TOGETHER
Have any loose project ideas in mind? Let us handle the rest and make it great.