Danny's Sushi
Challenges.
Challenges.
Danny’s Sushi is one of Niagara’s most beloved Japanese restaurants, known for their warmth and authenticity. But despite their reputation, they had never actively promoted themselves or invested in advertising. When they planned an exclusive, high-end sushi event — a ticketed experience priced at $100 per seat in a region where most dining trends skew more casual — they faced two major hurdles: stepping into the spotlight for the first time and ensuring the event would appeal to the right audience despite the higher ticket price.
Danny’s Sushi is one of Niagara’s most beloved Japanese restaurants, known for their warmth and authenticity. But despite their reputation, they had never actively promoted themselves or invested in advertising. When they planned an exclusive, high-end sushi event — a ticketed experience priced at $100 per seat in a region where most dining trends skew more casual — they faced two major hurdles: stepping into the spotlight for the first time and ensuring the event would appeal to the right audience despite the higher ticket price.
Solutions.
Solutions.
We created a tailored campaign to showcase the rarity and exclusivity of the event while staying true to Danny’s approachable personality. This included a cinematic promotional video distributed across their social channels, photography done of the owners, strategic paid ad placements, eye-catching posters placed locally (OOH), and optimized event listings on Eventbrite. The content highlighted the authenticity of Danny, his personality, and the once-in-a-lifetime nature of the experience, designed to make potential guests feel part of something truly special.
We created a tailored campaign to showcase the rarity and exclusivity of the event while staying true to Danny’s approachable personality. This included a cinematic promotional video distributed across their social channels, photography done of the owners, strategic paid ad placements, eye-catching posters placed locally (OOH), and optimized event listings on Eventbrite. The content highlighted the authenticity of Danny, his personality, and the once-in-a-lifetime nature of the experience, designed to make potential guests feel part of something truly special.
Results.
Results.
The campaign exceeded expectations:
Event sold out in under 1.5 weeks
50k views from non-followers (+130%)
11,466 accounts reached (+221.1%)
External link taps increased (+303.7%)
Business address taps increased (+462.5%)
Overall profile activity up (+104.1%)
Danny’s Sushi not only oversold tickets, but also expanded their audience and built new confidence in marketing their unique story. They also let us know that even 2 months after the event, foot traffic notably increased, with many people who attended the event, also returned to the restaurant at a later date.
The campaign exceeded expectations:
Event sold out in under 1.5 weeks
50k views from non-followers (+130%)
11,466 accounts reached (+221.1%)
External link taps increased (+303.7%)
Business address taps increased (+462.5%)
Overall profile activity up (+104.1%)
Danny’s Sushi not only oversold tickets, but also expanded their audience and built new confidence in marketing their unique story. They also let us know that even 2 months after the event, foot traffic notably increased, with many people who attended the event, also returned to the restaurant at a later date.
LET’S WORK TOGETHER
Have any loose project ideas in mind? Let us handle the rest and make it great.
LET’S WORK TOGETHER
Have any loose project ideas in mind? Let us handle the rest and make it great.
LET’S WORK TOGETHER
Have any loose project ideas in mind? Let us handle the rest and make it great.